AdWords Certification

So a few days ago I decided to take on the AdWords Certification. I just about paid the $50 to take the fundamentals portion right then and there thinking it would be a piece of cake but my analyst sense got a hold of me and said “better see what it covers” first. Well let me tell ya, the study material for the fundamentals portion is quite daunting. I printed it out at FedEx/Kinko’s and had the 119 page document spiral-bound for about $12 after applying a 30% off promo code from RetailMeNot.com. That’s right 119 pages covering the fundamentals portion of the AdWords certification. A lot of the material repeats itself like a technical help manual should so the trouble is sifting through and picking out the bits and pieces they might ask questions about. I’ve been looking it over off and on for a few days now. I’m about ready to just take the test and hope that I have enough knowledge from daily use to cover the exam. I used to consider the certification as unnecessary and after combing through the many sections of the study material I have a new found respect for anyone who has taken the time to go through the certification process. I can honestly say that I have a deeper understanding of certain elements than I had before, and I haven’t even taken the test yet.  If you’re a marketing analyst or the likes you should take the time to get the AdWords certification.